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At present, according to statistics, Amazon cloud services in the public cloud infrastructure market share of up to 50%, ranked first. But, as it gains trust from global companies and users, amazon has also been challenged by a number of start-ups, such as elastic, mongodb, a software startup in amsterdam, which says that, based on open source, amazon has a monopoly in the form of technology.


Elastic is a software startup in amsterdam, with a fast-growing business with 100 employees. Later, Amazon suddenly appeared.


In October 2015, Amazon's cloud computing division announced that it had released a free software tool that fully replicates Elastic's capabilities, which people could use to search and analyze data, and that they would sell it as a paid service. When Amazon made the move, Elastic's product Elasticsearch had been sold on Amazon.


In less than a year, amazon made more money from the product than elastic, a startup, because its products are easier to use with other services. So last year Elastic added a lot of advanced features and limited the use of them by companies like Amazon. But Amazon still replicates many of these features and provides them free of charge.


In September, Elastic began fighting back. They sued Amazon in federal court in California for trademark infringement because Amazon's products used the same name: Elasticsearch. In its complaint, Elastic said Amazon \"misled consumers.\" Amazon denies. The case is pending.


Since the mid-1990s, even when microsoft dominated the personal computer industry with windows, it hasn't used its cloud-computing unit to inculcate technology platforms into its competitors as much as amazon does today. Amazon's battle with Elastic underscores the way they have dominated the tech world.


Although many people know little about cloud computing, it forms the basis of the internet. Cloud computing has developed into one of the largest and most profitable businesses in the technology industry, and it can provide computing power and software to various companies. And among cloud-computing providers, amazon is the biggest.


Amazon Web Services (AWS), Amazon's cloud-computing arm, has emerged as an enterprise leader since its launch in mid-2000, so fast that even Amazon is a little behind the pace. Although the barriers to deep knowledge required to develop high-performance software are never so high, the process of bringing new software products to market is unprecedentedly cheap and fast.


Amazon, however, uses AWS to replicate and integrate software pioneered by other technology companies. Amazon builds advantages for its services through a range of means: offering products in a more user-friendly way, masking competitors'products, and lowering prices by bundling discounts. Those moves have led customers to Amazon, and the companies responsible for building the software have failed.


Some companies describe amazon's behavior as a blatant exploitation of the software industry. The companies say amazon has used a range of tools to crack down on potential competitors and force them to re-orient their business by tapping into others'innovations, poaching their engineers, exploiting the profits of their products.


All this has heightened scrutiny of Amazon and its misuse of market dominance and alleged anti-competitive behaviour. The company's strategy has led several competitors to discuss antitrust litigation. Regulators and legislators are studying their influence in the industry.


\"There are concerns that Amazon's ambitions will never end,\" said Matthew Prince, chief executive of Cloudflare, a competitor to AWS in providing protection from attack services.


AWS accounts for nearly 50% of the public cloud consumer market share. Initially it provided only a small number of services (S3, SQS, and EC2), but now there are 170 discrete services, covering 23 categories (and these are only in the public domain).


AWS is only part of the industry that Amazon dominates. The company has changed its retail, logistics, book publishing and Hollywood businesses. It also intends to change how people buy prescription drugs, how to buy real estate, and how to install home and city monitors.


But Amazon uses AWS to create more indirect effects. There is no doubt that the company is a market leader in the huge shift to cloud computing, with a market share three times that of its most powerful rival, microsoft. Millions of people, who deal with AWS every day without knowing it, watch movies on Netflix or store photos on Apple's iCloud, and the services are running on Amazon's computers.


Amazon's chief executive, jeff bezos, once called the aws the \"no one's asking.\" The service began in the early 2000s, when retailers were trying to assemble computer systems to start new projects and functions. After building a common computer infrastructure, Amazon realized that other companies needed similar features.


Today, even companies like Airbnb and General Electric actually rent computing systems from Amazon (also known as using \"clouds \") rather than buying and running their own. These companies can store their information on Amazon's computers and extract data from it for analysis.


For Amazon itself, AWS is crucial. The division sold $25 billion in sales last year, about the size of a Starbucks, and is Amazon's most profitable business. These profits provide Amazon with the money to move into many other industries.


Amazon said in a statement that the idea that it was a flagrant exploitation of the software industry was``stupid and ridiculous'' . It says it has made great contributions to the software industry and that its behavior is in the best interests of its customers.


Some tech companies say they have found more customers through AWS; even companies that are entangled with Amazon have grown. Elastic, for example, went public last year and now has 1,600 employees.


However, we interviewed more than 40 current and former Amazon employees and competitors, and many said that a large part of the cost of working with AWS was hidden. They say it's hard to measure how much of their business has been lost to Amazon and how many investors Amazon's threats have dissuaded. Many were interviewed anonymously because they feared they would provoke Amazon.


In February, seven chief executives of software companies met in Silicon Valley to discuss an antitrust lawsuit against the tech giant, four people familiar with the matter said. Their complaint reflects the dissatisfaction of many suppliers of amazon's shopping sites: once amazon becomes a direct competitor, it is no longer neutral.


Today, regulators are contacting some of amazon's software competitors. The House Judiciary Committee, which investigates big tech companies, asked Amazon about AWS practices in a letter in September. The FTC, which is also investigating Amazon, asked AWS competitors about the two software companies being subpoenaed but not allowed to discuss the matter.


However, each start-up has accepted AWS because the service saves them money, they do not need to buy their own computing equipment, they only need to buy the software they need. Soon after that, more and more companies were pouring to Amazon for computing infrastructure and software that eventually ran on their computers.


In 2009, amazon created a template to accelerate aws growth. In the same year, it launched a service to manage the database, which is an important software to help companies organize information.


Although the AWS database service has won over a large number of users, it does not run the software created by Amazon, which chooses a free-to-use software called open source.


Open source software has little intersection with amazon in its business. It's like a coffee shop offering free coffee, hoping that people will pay for milk, sugar or cakes.


Initially, technicians did not notice what Amazon was doing in database software. Later, in 2015, Amazon re-emerged, copying Elasticsearch and offering competitive services.


\"There's a company that builds its business using open source products that people like to use, and suddenly a competitor uses your product against you.\" Todd Persen said. He founded a non-open source software company this year in an attempt not to give amazon the chance to take advantage of its products. His former startup, InfluxDB, is open source.


The open source software industry has been used by Amazon again and again. When amazon replicates open source software and integrates it into aws, it doesn't need to be licensed or paid to start-ups, which has hit people's ability to innovate.


Last year, Elastic changed its software rules, and Amazon said in a blog post that open source software companies restricted access to users and what they did \"contaminated the open source sector.\"


Shay Banon, Elastic's chief executive, wrote at the time that Amazon's actions were \"false in appearance for the sake of others.\" Elastic declined our interview.


Last year, MongoDB, a popular technology that uses document form to organize data, also announced that any company offering its software as a Web service must share its underlying technology for free. The move is widely seen as aimed at AWS because it does not publicly share the technology it uses to create new services.


This year, when the chief executive of MongoDB, Dev Ittycheria, attended the dinner with the heads of six other software companies, the experience of MongoDB was first mentioned. They engaged in a heated conversation at the home of a Silicon Valley venture capitalist: discussing whether to publicly accuse Amazon of having a monopoly.


At the banquet, chief executives, including the heads of software companies Confluent and Snowflake, said they were facing unfair competition, according to people familiar with the matter. They have nowhere to complain.


\"The success of AWS is based on the blatant exploitation of open source technology,\" said Michael Howard, chief executive of MariaDB. According to his estimates, Amazon uses MariaDB software to generate five times as much revenue as all of its business.


Andi Gutmans, vice president of AWS, says some companies want to be \"unique\" to make money from open source projects. Amazon \"is committed to ensuring that open source projects remain truly open and that customers have the right to choose how to use open source software, whether or not they choose AWS,\" he said.


To this end, Amazon has launched more software services, hoping to ensure the indispensable position of AWS. Speaking at the event, AWS's head, Andy Jassy, said they wanted to \"make use of all imaginable use cases.\"


Since then, Amazon has increased AWS services at an alarming rate, from 30 in 2014 to 175 in December. In addition, it has home advantages: simplicity and convenience.


Customers simply click on the mouse to add new AWS services and use the same system to manage them. and these new services will be added to the same bill without additional permission from the finance or compliance department.


Now, when customers log on to the AWS, they see a home page called the Management console, with about 150 services listed in the center of the page, all of which are AWS's own products.


If you type \"MongoDB \", the search results will not get information about the MongoDB service on AWS; instead, it will advise you to use the\" MongoDB-compatible \"product offered by Amazon.


Even if customers choose non-Amazon products, the company continues to sell its products from time to time. When someone creates a new database, they see an ad for Amazon's own product Aurora. If they choose other goods, Amazon will still be particularly \"recommending\" its own products.


The final word of the conference was that Jassy presented a new service in his speech. Because new AWS features often bring disaster to some start-ups, the demo also won the title of \"Bloody Wedding \"- a famous scene in the third season of Game of Thrones.


No one knows who is next. Corey Quinn of Duckbill Group said he helped companies manage AWS bills and wrote a news story entitled:\" Last Weekin AWS.\"


At last year's meeting, Amazon introduced a new tool: Amazon Cloud Watch Logs Insights that could help customers analyze information about its services.


Former AWS software engineer Daniel Vassallo, who helped develop the product, said executives wanted to get into the market, but feared Amazon would be targeting another company called Splunk, which offers similar tools and is a major consumer of AWS.


\"They are not particularly happy. Of course, who would be happy to see such a thing? Vassallo (who left Amazon in February) said of Splunk,\" But we're sticking with it.\"


Amazon also has rules for the developer conference. Companies need to pay tens of thousands or hundreds of thousands of dollars to get a booth, and they have to submit advertising banners, brochures and press releases to Amazon for approval.


Amazon banned words or phrases such as \"cloudy \"(using the concept of two or more cloud platforms), according to aws documents released in august that set out its marketing guidelines for working with other companies. An Amazon spokesman said they had stopped doing so.


Saket Saurabh, chief executive of Nexla, a software start-up in Milbray, rifania, said he had reservations about his partnership with Amazon.


Founded in Tel Aviv, Israel, in 2011, Redis Labs is dedicated to managing the free software called Redis, which can be used to quickly organize and update data. Amazon was quick to offer competitive paying services.


While Redis Labs has welcomed strong competitors, Amazon's move also confirmed the solidity of Redis technology. Since then, the start-up has raised $100 million, fully demonstrating the \"inability to live together peacefully but with each other\" relationship between many software companies and amazon.


Former employees of Redis Labs estimate Amazon's use of Redis technology to earn up to $1 billion a year, at least 10 times Redis Labs's earnings. Amazon is also trying to poach employees and sell Redis technology at an ultra-high discount, they said.


AWS promised customers a discount if they spent more than a certain amount, but they didn't treat their services and their competitors fairly. Consumption of external services accounts for only half of consumption of their own services. According to AWS customers, their discount does not apply to non-Amazon products.


For a while, former employees said, Amazon was eager to hire Redis Labs, and executives even removed some of the Redis Labs's technicians from the site. However a spokesperson for Redis Labs said they did not remember the incident.


Some Redis Labs executives considered filing an antitrust lawsuit against Amazon this year, former employees said. Others objected because 80% of the start-up's revenue came from AWS customers.


\"It's a love-hate relationship,\" says Leena Joshi, a former vice president of marketing at Redis Labs.\" On the one hand, most of our customers are in AWS, so it's in our interest to be closely associated with them. At the same time, we also know that AWS stole our business. \".


Not every company sees AWS as a threat. Databricks, a start-up in San Francisco, uses artificial intelligence to analyze data, and Ali Ghodsi, the company's chief executive, says AWS salespeople have boosted sales of their company's products.


But Niket Saurabh, chief executive of Nexla, a start-up in Milbrey, Calif., with just 14 employees, said he has reservations about Amazon.


In august amazon began offering a data-processing and surveillance service that competed with nexla. Investors warned him not to divulge too much information to the tech giant.


However, Saurabh signed a contract with Amazon in September. Why? Because Amazon's huge sales team can bring more audiences to Nexla.


This is an unavoidable issue for all start-ups. I'm not too worried about the technology giant's run on startups. In my experience, the threat of tech giants is not the main cause of the many reasons why startups have failed. Still, this is a worrying factor for start-ups for developers.


The relationship between AWS and open source is very complex. It is worth noting that both Mongo and Redis must take action to go to war with AWS. In addition, these companies have to face the problem when trying to make money, and it won't be the reason to prevent others from using your products. In other words, we should all be thankful for the size and level of start-ups. In many cases, AWS will not compete with these companies until they reach that level.